Full playlist: https://www.youtube.com/playlist?list... In the past decade, the rise of streaming TV has been accompanied by remarkable advancements in programmatic. But there’s a considerable frontier that challenges the industry: live-streamed content. Tyler Taylor, senior director of central operations and exchange growth at Index Exchange, explores the complexities of live event advertising and what it will take for marketers and media owners to realize the full value of programmatic in streaming TV. Learn more: https://bit.ly/40tyQo6