Blue Lenz

BLUE LENZ is a film platform dedicated to highlighting the best stories in the denim community.  

The TENCEL (TM) Denim team and Design Consulatncy ENDRIME noticed a shift the last few years, that many denim mills and brands are producing great videos and captivating stories, but they needed more attention in the market. Blue Lenz puts the spotlight on denim storytelling. But, we find it hard to find the videos once the season’s over. So we are excited to announce a video platform, which will include a seasonal Denim Video Awards where the denim community can share the latest denim stories, educational videos and fabric innovations in one place,

We invite denim mills, brands, and influencers to send us every season their videos, large or small. Our team will collect and write a short synopsis, credit designers, engineers, stylists and directors on each film. 

We want to highlight, champion the best in our industry.

This channel is managed by Mohsin Sajid from ENDRIME