The Ethical Conman

Tony Perzow is the only sales negotiation expert certified by Dr. Robert Cialdini in Ethical Persuasion & Influence and BJ Fogg in Tiny Habits. A master of Neurolinguistic Programming, his diverse background includes studying human potential in Peru, trading on the Canadian options exchange, and launching ventures in entertainment, tech, and medicine. At 22, he opened his first restaurant, later pioneering innovations in real estate and Psychedelic Assisted Therapy.

With over 20,000 professionals trained and $1 billion in added revenue, Tony has worked with executives from Apple, Red Bull, and Rolls Royce. As a sought-after keynote speaker, he delivers transformative insights on negotiation, persuasion, and influence. His programs yield measurable results, including an 8131% ROI for a Fortune 500 construction company and $535 returns per dollar invested for a global steel firm. Tony consistently boosts teams' negotiation skills, driving an average 25% improvement.