The Mississippi Corn Promotion Board and the MSU Corn Verification Program work to increase profitability of corn grown in Mississippi cropping systems. We seek to accomplish this goal by implementing good practices and technology capable of reducing production limitations and risk when warranted. We also try to enhance timing and/or execution of important inputs, so the crop may respond much better to those variables. We are also devoting resources available in this program to identify key production limitations, so the Mississippi State University Extension Service and Experiment Station can better direct efforts to develop innovations for our specific problems. By doing so, Mississippi's entire agricultural industry, including growers, crop consultants, suppliers, retailers, and consumers will benefit.