Superior Livestock | Easier Way to Buy & Sell

America’s #1 Livestock Auction | Commercial Cattle, Purebred Bulls, Females & Equine.

Founded in 1987, Superior pioneered video cattle auctions, connecting ranchers and buyers nationwide through live online sales. We market calves, feeder, stocker, and bred cattle with trusted results and true price discovery. We’re also home to Superior Purebred and the Country Page — uniting all of Superior’s services within one trusted, reliable brand.

Welcome to the Superior Family, the cattle you want, the auction you trust.

On this channel, you’ll get:  
🔴 Live Auction Broadcasts – Commercial cattle + purebred & horse auctions
🔆 Superior Sunrise – Market insights & producer spotlights  
📺 The American Rancher – Real stories from America’s top ranches
 📚 Educational Webinars – Genetics, herd management, marketing strategies & more  

🔔 Subscribe now for live auction alerts, weekly market reports, and exclusive programming from the originators of video livestock marketing.