BAT has published its Preliminary Results for the year ended 31st December 2023. Chief Executive Tadeu Marroco said: “Our refined strategy commits us to 'Building a Smokeless World', a predominantly smokeless business, with 50% of our revenue from Non-Combustibles by 2035. I am confident that the choices we have made will drive our long-term success and create sustainable value for all our stakeholders.” Watch the full video for the animation summarising the key highlights for the full-year performance of 2023.